Twentieth century outreach has been largely about “sales pitch” evangelism for “fire insurance” salvation. Reimagining Evangelism: Inviting Friends on a Spiritual Journey presents a fresh take. While there are plenty of Biblical examples of “sales pitch” evangelism, it’s exciting to think there might also be a method of evangelism that doesn’t require so much knowledge, skill, and impersonality.

Richardson discusses 7 dichotomies for friendship evangelism vs. sales pitch evangelism:

Collaboration vs. activism. We could watch for what the Holy Spirit is doing in people and collaborate on their discovery of God, rather than carry the burden of making it all happen.

Community vs. individual. We could invite others to belong before they believe. And if they come to believe, then they are already connected to a discipling community.

Friendship vs. agenda. We could come under and alongside people rather than come over them and preach down at them.

Story vs. dogma. The gospel is not a list of facts about Jesus or heaven and hell. It is a beautiful story of very good news!

The outside-the-box Jesus vs. the cliché Jesus. Jesus is surprising and radical, and people have a boring impression of him.

Good news about God’s kingdom vs. good news about the afterlife. Salvation allows us to be active in God’s Kingdom today, not just “get out of hell.”

Journey vs. event. Becoming a follower of Jesus is a daily process of death and formation, not an event.

There’s a lot more, too. The book is compact, practical, and easy to read. Highly recommended!

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